Tide

One Show | 2x Finalist

Laundry Later| Super Bowl 2020

Tide is introducing PowerPODS, a new detergent that is perfect for putting off washing your laundry until later. But when is later?

First quarter

Super Bowl now, #LaundryLater

Masked Singer now, #LaundryLater

Second quarter

Beer now, #LaundryLater

Third Quarter

Wonder Woman now, #LaundryLater

Fourth Quarter

Finally Later

CASE STUDY

Director: Aaron Stoller