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Creativity Editor’s Pick

Laundry Night | NFL 2019

Sunday is the most popular day to do laundry. It’s also game day for America’s favorite sport. We had enough of fans missing the action to wash their clothes, so Tide partnered with the NFL declaring Sundays officially Not For Laundry. Who would have problem with that? Just NBC’s primetime shows.

New content premiered every Sunday night for the first four weekends of the NFL season.

CASE STUDY

Week One

The NFL makes Tuesdays the official Laundry Night. However, that doesn’t sit well with NBC shows The Voice and Superstore.

WEEK TWO

NBC strikes back at the NFL with a music video from SNL’s Kenan Thompson & Melissa Villaseñor, as well as a few other NBC friends.

WEEK THREE

Peyton Manning reminds a fan how precious each Sunday with her team is. Then, NBC’s Days Of Our Lives ups the drama and turns laundry night into a soap opera.

Week Four

The Laundry Night saga comes to a close with a new face, and an obvious realization.

Additional Content

Sunday Is Coming

Ravens’ running back Mark Ingram goes door to door reminding viewers to do their laundry so they are ready for NFL Sunday. This ran during primetime shows, between football games.

Director: Aaron Stoller