Tide

It's a Tide Ad | Super Bowl LII

Whenever you see clean clothes, well, that's a Tide ad.

I got to chat with Little Black Book about how we made Tide the most loved brand in the Super Bowl. You can read about it here.

Case Study

Films

We ran a new spot each quarter, to keep America guessing: "Is this a Tide ad?"

There was even a Tide Ad within a Tide Ad when you called the insurance company.

Director: TRAKTOR

Social

Giddy up! It’s a #TideAd #SB52 #SBLII pic.twitter.com/PWqLYUYWhw
— Tide (@tide) February 5, 2018

Meet Limo, he’s a rare Lithuanian Longback, and he’s my friend. The horse. Not him. #TideAd #SB52 #SBLII pic.twitter.com/rSt1YN4aKP
— Isaiah Mustafa (@isaiahmustafa) February 5, 2018

Anyone else having fun? #TideAd #SB52 #SBLII pic.twitter.com/gYjfpRDX0B
— Tide (@tide) February 5, 2018

Rugged, sleek, dependable, #1 in initial customer satisfaction… must be a #TideAd #SBLII #SB52 pic.twitter.com/F3zD6QaoKp
— Tide (@tide) February 5, 2018

In your face! It’s a #TideAd #SB52 #SBLII pic.twitter.com/gGobvgCXW9
— Tide (@tide) February 5, 2018

@MrClean Just dancing. And cleaning. Cleanin’ and dancin’ and dancin’ and cleanin’. #TideAd #SBLII pic.twitter.com/RV5UYYb5jU
— Tide (@tide) February 5, 2018

pic.twitter.com/E7sGzMweSJ
— BudweiserUSA (@budweiserusa) February 5, 2018

.@BudweiserUSA It’s not the Super Bowl without a Clydesdale. We got you. #TideAd #SBLII #SB52 pic.twitter.com/Air36lPhzu
— Tide (@tide) February 5, 2018

A Cleaner Clean is Coming | Super Bowl LI Teasers

We created a series of teasers to avoid spoiling our Super Bowl idea, yet still take advantage of the pre-game hype.