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Clean Jersey Swap | NFL 2020

In July 2020, the NFL banned the jersey swap— a beloved post-game tradition in which opposing players trade jerseys in a show of respect. Of course it was well-intentioned, with the goal of minimizing unhygienic exposure during the COVID-19 pandemic. Still, players were disappointed. Then, Tide stepped up with a solution: the first-ever Clean Jersey Swap.

Adweek writes: The NFL Had a Problem. Tide Helped Solve It.

Case Study

TV

ESPN Feature

ESPN loved our program and created a feature story that aired on their flagship show NFL Sunday Countdown. Oh yeah, all unpaid.

Chicago Bears Network

One of the NFL’s premier franchises also produced a special featuring their team equipment manager and players.

Over 1,000 NFL players took part in the Clean Jersey Swap. Here are a few: