Kaytee

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Small In Show

We entered a guinea pig into The Westminster Dog Show.

Dogs and cats get all the love, while small animals are treated like second class pets. Kaytee, makers of small pet products, wanted to do something about it. So we partnered with Rainn Wilson, proud guinea pig parent, to release a documentary following his journey to enter his pet into the famed dog show.

Case Study

Documentary

Trailer One

Call For Entries

When Westminster wouldn’t let us compete, we decided to make our own show. Hundreds entered our virtual Small in Show, competing for the title of Best in Small in Show.

Directors: Nick + Charles

Trailer Two

#SmallinShow

Our contestants were cute, crazy, and stood up for all small animals. @alexandra_macncheese and her pet guinea pig took home the top prize.